Recently, we’ve delved into how to manage and improve your agency’s online reputation, and our upcoming webcast will cover that topic even more. But what about the reputation you create for your company every time you answer the phone? Too often, agencies put a lot of time (sales) and money (ads/SEO/marketing) into getting both potential clients and referral sources to call, but don’t put enough thought and effort into understanding the intake process and buyer psychology. This can result in fewer new clients booked and damage to the agency’s overall reputation.
Intake calls are important for all businesses, but when it comes to aging care, callers are dealing with some heavy issues – seeing changes in parents or other older loved ones that cause them to need help. This can be a stressful situation for callers. Most people calling a home care agency, for example, are likely family caregivers for an aging loved one, are researching home care services for the very first time, and are generally feeling overwhelmed. Additionally, referral sources that reach out to your agency are looking for professionalism, quality, and someone who can provide solutions for their patients and clients. How these potential clients and referrals are treated during an intake call can mean the difference between a sale and a bad word-of-mouth reputation for your agency.
Discover how mystery shopping your agency and your competition can help you improve your intake process, your sales, and your reputation here.
Learn How to Wrangle Your Online Reputation in Next Week's Free Webcast!
Date: July 22, 2015
Time: 12:00 - 1:00 PM EDT
According to the 2015 Private Duty Home Care Benchmarking Study, reputation is the #1 reason potential clients call one agency over another.
An agency's reputation is clearly driven by what is happening online. Digital marketing has taken the #1 spot in how people (consumers and referral sources alike) find home care agencies. And, once found, it is the reputation then uncovered that will prompt a call for service.
Join us next week to learn how to determine what your agency's reputation is and how to go about enhancing it or even changing it.
After registering you will receive a confirmation email containing information about joining the webcast. Also, see all of corecubed’s upcoming and past webcasts on our events page.
corecubed's Amy Selle Serves as Judge for National Mature Media Awards
Last month, corecubed Managing Director, Amy Selle was selected to judge the 2015 National Mature Media Awards sponsored by the National Association of Area Agencies on Aging (n4a), the Assisted Living Federation of America (ALFA), and the American Custom Publishing Corporation.
The National Mature Media Awards is the nation’s largest awards program that annually recognizes the best marketing, communications, educational materials and programs for adults age 50 and older. Each year, the Mature Market Resource Center seeks qualified marketing and home care industry experts to serve on a panel of judges that review entries for the National Mature Media Awards.
Amy judged over 100 entries in a variety of categories, including direct mail, brochures, website landing pages, newsletters, TV commercials, print ad campaigns, keynote speeches, videos, booklets, and more.
Learn more about the National Mature Media Awards and how you can enter for next year's competition here
Click here to view the award winning aging care marketing materials created by corecubed.
What's New at MarketHomeCare.com?
Your home care clients' health and safety is of the utmost importance, so make certain all their pertinent information is easily accessible and all in once place. This handy Client Fact Sheet helps caregivers know immediately what a client's disaster plan is, who to contact in the event of an emergency, special health considerations, and more.
Many older adults take multiple prescription medications each day, and proper medication compliance is vital to clients' overall health and wellbeing. Market Home Care's Medication Schedule form makes keeping track of medications, dosage information, doctors' notes, side effects, and more simple and convenient.
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