The season of love is here, and while we often use this time to show gratitude to our significant others, it’s also a good reminder that you should be showing potential clients and referral sources love as well. In our January newsletter, we discussed the importance of starting with great content that your target consumers find relevant. This month we want to explore one important way to deploy content that can show leads you care while also turning those leads into clients.
Drip email campaigns (or as we prefer to call them, nurture campaigns) automate part of your marketing and sales process in order to convert leads into customers.
These campaigns are a vital part of a marketing strategy because, according to Zapier, “people who read your drip emails are far more likely to click the links in them, with a 119% increase in click rate from drip emails.”
The term “drip” is often used for this type of marketing campaign because it alludes to the process of sending targeted, automated emails to leads over a period of time – a “drip” of information, if you will. At corecubed, we prefer the term "nurture campaign" to "drip campaign" as it denotes an active listening on our part. More on that in a bit. First, what exactly is a nurture campaign? Read on to learn more about nurture campaigns.