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Is Your Blog Attracting Home Care Leads?

 

Running a successful home care agency takes a lot of things – quality caregivers, a strong marketing and sales strategy, and, most importantly, clients. Getting clients, however, can be a struggle for many agencies, even as the need for care continues to soar. The key is to know how and where potential home care leads are searching for services and create a “magnet” or a means of attracting leads to your business.

 

Today, people overwhelmingly use the Internet to search for the goods and services they need. That means that a key magnet you need to attract potential leads is high quality, regularly updated content. If you haven’t yet started a home care blog as part of your integrated home care marketing strategy, now is absolutely the time! Far from a lost art of the web, blogging provides a significant impact for companies today. According to Websitebuilder.org:

  • On average, companies that blog receive 55% more website visitors
  • Companies that blog receive 97% more links to their website
  • 70% of consumers learn about a company through articles rather than ads

While blogging began as more of an online diary in the early days of the Internet, for today’s businesses, blogging does more than simply let followers know about recent news and events. When done right, your agency’s blog can establish you as an authority in your field, give potential clients, referrals, and caregivers an inside look at your workplace culture, and boost your home care SEO. In essence, a well-written and regularly updated blog can be a powerful lead magnet for home care agencies. Click here to find out how

 
 

How Am I Doing? The Sweet Rewards of Asking for Reviews

Get More Online Reviews with RISE
Reviews from consumers are crucially important in today’s age of the Internet, whether a business is selling widgets, baking cakes, or marketing home care services. Statistics show that:

  • A whopping 84% of consumers trust online reviews as much as personal recommendations
  • Consumer reviews are 12 times more trusted than manufacturer ads
  • Consumers spend 31% more on businesses with excellent reviews
  • 72% of consumers trust businesses with positive reviews
  • For each review star a business receives, an approximate 5 – 9% increase in business revenue is realized

Still, many agencies neglect putting themselves out there on review sites for fear of those dreaded negative reviews. However, even negative reviews can be beneficial to your agency, and corecubed’s RISE reputation management system can help you increase positive reviews from your happy clients, while learning from the negatives. Click here to find out more.

 
 

March into Spring with These Awesome corecubed Events!

 

corecubed Live Presentation

As we head toward spring, the corecubed team is springing into action with a host of new online home care sales training sessions and onsite events designed to help your sales team overcome common obstacles and improve sales strategies.

 

Reserve your spot at any (or all) of the following 2-hour sessions:

And don’t miss us at these upcoming on-site events this spring:

 
 
Want help attracting more home care leads? corecubed has the aging care marketing expertise you need. Contact us here for a quote, or call us at 800.370.6580 x1. You can also drop us an email at info@corecubed.com. 

Visit corecubed.com to read more about our team and our services, products, and thoughts.
 
 
 
 
  
                 
 
 
 
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corecubed   |    800.370.6580 x1    |    info@corecubed.com

 

This newsletter was sent to katie.warner@corecubed.com
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