For many older adults and their loved ones, the thought of hiring a home care provider is a scary, but necessary, prospect. And with the heavy competition in the marketplace, it’s vital not to do anything that might further spook potential clients. This may sound like a no brainer, but many home care agencies don’t pay enough attention to, or overlook completely, a very important marketing element that can send customers running – design.
Too often, agency owners seek quickness over quality, asking designers for turnaround times that don’t allow for thoughtful planning and execution. Others decide to take the DIY approach, handing design responsibilities to somebody they know who “dabbles in design,” in hopes of saving money. When it comes to design, these things can hurt agencies in the long term. Read on to find out why quality digital design matters to potential clients.