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Share Your Care

As consumers, we do whatever we can to ensure we’re getting the best price for our purchases, whether through comparing costs online, clipping coupons, or asking friends and family for recommendations. Yet there are also situations when quality takes a front seat over cost: Choosing an elegant restaurant to celebrate a special occasion. Determining the best surgeon for a heart replacement. And certainly, engaging the services of a professional in-home care provider for a beloved senior.

As home care agency owners, it’s crucial to make sure that the high quality and value you offer will exceed your prospective clients’ concerns about cost – not always an easy task when often the first question you receive from callers is, “How much do you charge?”

The first step in effectively addressing this question is to bear in mind that many consumers are jumping into uncharted waters when exploring care options, and are often in a crisis situation where they need a solution NOW. Since they don’t know what they don’t know, the logical starting point is to seek the most cost-effective option. And if your agency is positioned to provide a higher level of service than your competitors’, then read on to learn how to to educate your inquirers on how and why the value they’re receiving is worth the additional cost.

Soup to Nuts on Getting Home Care Leads

Meaningful Marketing

Generating new leads for your agency is essential if you want your business to grow and stay competitive. And while traditional lead generation approaches like visiting referral sources, connecting with the community, and advertising are still important, these tactics must be integrated with a digital marketing strategy to produce qualified leads. Listen in to our free webcast in which Merrily Orsini, President/CEO, Marissa Snook and Amy Selle, Managing Directors of corecubed, share insight into the process of generating quality home care leads for your agency.

Be a Part of Home Care Pulse's 2019 Benchmarking Study

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Every year Home Care Pulse performs the largest annual study on the private duty home care industry and publishes the results in its annual Home Care Benchmarking Study. The study relies on agencies like yours to contribute by taking the survey that supplies this valuable data. Participants receive major discounts on their copy of the 2019 study. Click here to learn more about this year’s study and download the Prep Worksheet for the 2019 survey.

corecubed Online, On the Road, and On-Demand

Find out where you can learn from our team of home care marketing experts!

corecubed On the Road

May 9 - Caring.com Digital Marketing Academy Webinar
2:00 PM - 3:00 PM EDT
Is Your Agency's Online Presence Engaging Prospective Clients?

corecubed On the Road

May 22 - CAHSAH 2019 Annual Conference
Rancho Mirage, CA
The Power Is in the Plan: How a Detailed Strategic Sales Plan Will Propel Your Agency Toward Success

corecubed On-Demand

Visit our recorded webcasts page for access to the home care industry’s most comprehensive home care marketing, operations, and sales webinar library!

Online sales training when you want it!
corecubed offers virtual home care sales training to fit your needs. Industry sales veteran, Shelle Womble, uses her broad range of home care sales and operations experience to train you to overcome a variety of sales obstacles. Our classes also provide actionable lessons and tools that can be used immediately.

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corecubed | 800.370.6580 x1 | info@corecubed.com

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