If we’re honest, we all make a few resolutions at the beginning of a brand new year. Even those of us who publicly claim that New Year’s resolutions are hokey tend to make some silent pledges as the clock strikes twelve that we’ll exercise more, keep in better touch with friends and family, or learn a new skill. When it comes to New Year’s resolutions for home care companies, we think the decision to run a smarter website is one of the best that agency owners can make.
The website is an incredibly vital and increasingly important part of any home care business. Yet, we are often surprised by how few home care agencies keep up with regular website maintenance. Often we find that clients who have hired us to provide SEO services are not maintaining their websites by installing new updates to the WordPress core or plugins on the site when they are released. We also run into agency owners who are not backing up their sites on a weekly basis.
Just like your smartphone and the apps on it, which receive updates that need to be installed, updates are also released for your website and the plugins used on your site. Installing these updates, and then checking the site to make sure that changes in format and function have not occurred, is an important step in keeping your website safe, running smoothly, and helping you garner better rank.
Click here to learn what mistakes to avoid to ensure your website is running smoothly in 2017.
Warm Up Your Home Care Marketing with Heatmaps
During the cold winter months, it can be tempting to curl up in front of a crackling fire, forget about your home care marketing strategy for a while and just enjoy the holidays. Marketing is an ongoing process, however, and letting things go cold isn’t the way to get the results you crave. As home care marketing experts, we recommend warming up your online marketing strategy by ensuring that key elements are performing the way you want them to.
Click here to learn how heatmaps can help heat up your home care marketing strategy and help you get the results you want.
Soup to Nuts on Getting Home Care Leads
Generating new leads for your home care agency is essential if you want your business to grow and stay competitive. And while traditional lead generation approaches like visiting referral sources, connecting with the community, and advertising are still important, these tactics must be integrated with a digital marketing strategy to produce qualified leads quickly and efficiently.
Join Merrily Orsini, MSSW, expert home care strategist, Marissa Snook, SEO diva, and Amy Selle, aging care marketing specialist in this free webcast where you’ll learn the soup-to-nuts process of generating quality home care leads for your agency. Click here to register now!
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