Word of mouth is likely the most influential home care marketing tactic. But word of mouth can and does travel a bit differently today. The vast majority of consumers now turn to review sites to see what other customers have to say about a business. Research shows that 88% of consumers trust online reviews as much as personal recommendations, and 72% report that positive reviews make them trust a business more. Yet many in-home care providers find themselves asking, “How do I respond to a negative review?” and, “How do I get more clients to leave positive reviews?” We’ve got the answers…
How to Handle Negative Online Reviews
A bad home care agency review stands out, and it seems like those who’ve had a negative experience are the ones who make a beeline for review sites. Still, online reviews are a must-have, and negative reviews present an opportunity to build stronger relationships. Responding promptly and courteously, and offering to fix the situation, often results in a change of heart on the client’s part, as well as a change of the review! Responding right away shows customers you value their opinions and will go the extra mile to make them happy. It also shows other consumers that your agency cares about righting wrongs and satisfying customers.
Click here to learn how to get more positive online reviews for your business.
Lots of Great Content in HCAOA’s Value of Home Care Report
Looking for some great content for your blogs, social media channels, or company newsletter? The 2016 Value of Home Care report has loads of pertinent facts and figures compiled by the industry experts at the Home Care Association of America (HCAOA) and the Global Coalition on Aging. The report carefully incorporates industry facts, existing data from credible and trusted sources, and stories directly from caregivers and the families they serve to clearly articulate the benefits of home care for seniors, their families, the health care system, and the U.S. economy.
Click here to download your copy of the report.
Why Blog when Other Websites Have Covered My Senior Care Topics?
An online search of Alzheimer’s disease, and other important aging care topics, turns up countless articles and blog topics from both nationally renowned organizations and small local businesses alike. So should your home care agency bother blogging at all when it seems as though every senior care topic under the sun has been covered? The answer is YES, and corecubed’s Managing Director, Marissa Snook, tells you why in her blog on Caring.com.
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