Ever pack for a weekend excursion only to realize you’ve loaded up practically everything but the kitchen sink? For many of us, it’s in our nature to consider all the what-ifs and over pack. Just as we may over prepare for a short trip, we also tend to stuff too much information into our websites.
In our work, we see too many home care websites that are "kitchen sinking it," or trying to say and do too much, and it ends up overwhelming the site visitor who is already overwhelmed as it is. Instead, it’s important to consider the psychological journey of senior care buyers and tailor your website to create a reassuring, calming, and positive experience for the user while also encouraging him or her to call your agency to learn more.
Make Your Website Home Care Buyer-Friendly
The web has become the place that members of all generations turn to get information. The results of the 2015 Private Duty Benchmarking Study show that 40.5% of leading home care providers rated web sources as their top consumer marketing source. And those numbers continue to grow each year. As more seniors and baby boomers turn to the web to research their home care options, creating a website that is comforting, accessible and user-friendly, as opposed to throwing every bit of information you have at them, is key to gaining their business. Click here to learn how agencies can make their websites more home care buyer-friendly.
Notice a Change in Your Facebook Company Page?
A recent update to the way Facebook company pages are used has thrown many users into a panic. If you manage pages for your business, you may have noticed a recent change in how you are able to like, comment, and share as your company page. Our social media experts have created a short video to answer your questions about these changes. Click here to view our video and, as always, feel free to turn to corecubed for all your social media needs.
Update to WordPress 4.5 for Better SEO and Security
Keeping your WordPress site up to date is a must! Regular maintenance of and updates to your website not only improves upon often used features, but also enhances your site’s security to prevent hacks and other vulnerabilities. And a well-maintained, updated site is also more SEO friendly.
corecubed’s website maintenance services ensure that your site receives core updates, like the new WordPress 4.5, as well as security updates and maintenance throughout the year to keep your website functioning properly and ensuring a quality user experience. Also, unlike many other web maintenance companies or hosts, our maintenance plan includes updates to plug-ins as well. If you are not currently a corecubed web maintenance client, contact us today to start services.
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