With fewer opportunities to connect face-to-face because of the pandemic, it’s crucial for home care agencies to put their best digital foot forward. Be sure not to overlook a fundamental digital tool that plays a crucial role in your agency’s ability to nurture and convert prospects into clients: Email.
In fact, email remains the most effective way to reach and connect with baby boomers, Generation X, and millennials. What’s more, over 90% of consumers use email and check their inboxes an average of five times per day. Your email communications can either position your agency as a professional home care provider or cause recipients to choose the competition.