Profitable Impact Business
I’ve joked for the last two years that I wish I could work on Impact Club full time. It provides me such a jolt of joy and purpose. But Impact Club doesn’t make money; it’s a passion project.
That passion project has produced over $150,000 in donations to our community.
[Insert fist pump] – Which is what I always do when I say that.
But I have to be profitable in my other endeavors to afford to operate an Impact Club.
In fact, this is true for ANY business owner or entrepreneur who has the passion to give back and support the community they serve. THEY HAVE TO BE PROFITABLE, so they can be in a position to give, to donate, to support, to survive.
A business owner or company can have a great culture of giving, but if they have a bad quarter, then the first thing to get cut is the charitable giving, as the owners become increasingly concerned about making payroll and stressed about the lack of cash to pay all their bills.
Every community has great problems and challenges they are trying to solve.
The business community is a fantastic resource to help solve those problems, but only if they are profitable, and sadly most business owners I know are one bad quarter away from total meltdown.
I see this a lot in my Real Estate business. I coach and mentor other agents about how to grow their businesses. There are thousands of ways to do this, and I enjoy this riddle of trying to figure out the best path for every unique agent with whom I speak.
But I’ve been slow in my career to fully understand how important it is to focus on profit-first business practices.
Rather, my philosophy has always been impact-first. Which looks a lot like this:
“Give. Give some more. Keep giving and eventually that giving will come back around to you in spades.”
For the record, this is a great philosophy and it works extremely well. But if not managed correctly, it is also a recipe for putting many promising entrepreneurs out-of-business.
It’s crystal clear to me now that profits have to be and remain the center focus of any business that wishes to be impactful to their community.
Businesses mostly depend on a strategy of
“if we are more profitable, we’ll give more.”
But something amazing happens when they change their strategy to
“we’ll give, because we know we’ll be profitable.”
My friend Ryan Fletcher coined the term “Profitable Impact Business” to describe a business that aims to positively impact the lives of their customers and the community they serve.
It’s by no accident that he put “profitable” in that description. Cash is oxygen for businesses. So even with the best intentions, businesses suffocate from the lack of oxygen.
Which is why I love the term “Profitable Impact Business.”
It describes their necessity and intent.
It’s yin and yang.
One without the other puts everything out of whack.
Impact Club has shown me what is possible, but also that I haven’t been thinking big enough.
I need to go ALL IN on my passion projects.
My passion, my purpose, is finally (thank goodness) extremely clear to me.
I feel like the last 40+ years have shaped me and prepared me for the position I am in right now.
I’m launching (with the help of some amazing people) a NEW passion project.
It’s centered around helping business owners like you be more profitable so you can become and stay a “Profitable Impact Business.”
IMPACT CLUB is focused on giving everyday people a fun way to deliver massive impact to their community.
My NEW VENTURE will focus on giving real estate agents and brokers additional paths to profitability so they can deliver massive impact to their community.
More details coming soon, but I’m taking a big step back from personally selling real estate so that I can go ALL IN on working with agents and brokers who desire to be “more profitable” AND “more impactful” here in the Treasure Valley.
If that describes you, then I want to talk to you.
[Call or Email Me…Seriously]
I don’t care where you work or where you hold your license.
This is all about helping you build legacy.
To become and stay a Profitable Impact Business.
We’ll start by ensuring you are taking necessary steps to be more profitable in your business.
Taking a 10,000 foot view of the business you are running and one you want to run, and then drilling down to key specifics so you have a clear and customized path to follow that stays true to your core principles, business ideology, and life goals.
So there you have it.
I’m committing to helping as many business owners as I can build Profitable Impact Businesses.
If you are ready to chat about amplifying your business.
You know how to reach me.