Anyone who’s trained for a marathon knows these three facts: 1) It’s best to start training ASAP, 2) You can’t run a few 5Ks here and there and expect to conquer the big race, and 3) There are multiple facets to training that help build the endurance needed to go the distance. Marathon training is more than just running a lot every day. You have to gradually build endurance over months to be successful. The same is true for a strong home care SEO strategy.
Marathons are competitions, as is SEO. In fact, 93% of online experiences begin with a search engine, which means if you’re not doing everything you can to get your website found, you can be sure consumers will find your competitors instead. Here are a few other things that SEO has in common with marathons:
The Long Haul
If there’s anything that the old adage, “It’s a marathon, not a sprint” applies to, it’s SEO. The ability to run a marathon doesn’t happen overnight, and neither do SEO results. Most companies want to know how long it will take to see results. While there’s no set answer, at minimum it will take 3-6 months of consistent link acquisition, keyword research and implementation, meta data work, user experience analysis, blogging and content creation, etc. before you start to see the fruits of your labor. Just as all runners respond differently to training, all companies see a different response to their senior care SEO efforts based on the competition in their market. In short, SEO is not a sport of instant gratification.You must be in it for the long haul and willing to evaluate and adjust as you go.
Click here to learn why it pays to go the distance with your SEO strategy.