As home care marketing experts, there’s one question we hear every week from senior care business and home care agency owners. We hear it so much, in fact, that we’re willing to bet that you’ve asked this same question yourself. Here it is:
“Can you get my business on the first page of search results?”
That is, without a doubt, the most frequently asked and pressing question on the minds of those working to effectively market their senior care businesses online.
We’ve decided to take a cue from the best-selling pregnancy book, What to Expect When You’re Expecting, to help business owners better understand the SEO process. After all, starting, running, and growing a business is a lot like pregnancy and parenting – it begins with a concept and continues to evolve over time as you get to know your audience.
Learn what you can logically expect when you’re expecting your home care business to be on the first page of search results.
Plan Your Holiday Marketing Now & Get Results!
Date: September 11, 2015
Time: 12:00 - 1:00 EDT
Yes, Virginia, it is still summer, but the holidays are right around the corner, and early planning reaps results. It's no surprise to many who work in home care that many care needs are discovered when family visits once a year at holiday time. Is your agency poised to take advantage of those specific opportunities?
Join the corecubed aging care marketing experts for our free webcast September 11, 2015 and get ahead of the game by thinking about, planning for, and implementing a marketing strategy for the holidays that will reap bushels of results.
After registering you will receive a confirmation email containing information about joining the webcast. Also, see all of corecubed’s upcoming and past webcasts on our events page.
corecubed at the 2015 HCAOA Leadership Conference
Title: The Psychology of Home Care Buyers & Referrers: Why Content Marketing Works Wonders
Date: September, 29, 2015
Time: 9:00-10:30 AM
corecubed's own Merrily Orsini will be presenting at this year's HCAOA Annual Leadership Conference in Washington, D.C. Her presentation, entitled "The Psychology of Home Care Buyers & Referrers: Why Content Marketing Works Wonders" will cover how the psychological buying path of a person seeking in-home care services for a loved one is far different than the psychology of someone wanting to purchase dry cleaning, window washing, landscaping, and so on. Orsini will also discuss the different psychological process at play for those professionals who refer in-home care services to their clients. This session will detail the typical buying journey of the home care consumer, as well as explore the psychology behind why professionals refer certain home care agencies over others. Attendees will learn how to engage consumers and referrers at each stage of the buying journey to win their confidence and the sale with proven content marketing techniques.
Learn more about the HCAOA Conference and find out how to register here.
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