Halloween is upon us: time to decorate with cobwebs, visit a haunted house, and watch some scary movies. If you’re looking for a good spook this season, you might not have to look further than your own website. A home care agency’s website at first glance seems like a nice, comforting place, or it should. But, there are a number of “scary” things that can happen, particularly when the site does not receive regular attention. Let’s take a look at some of the scariest things that can happen to your website and how to “exorcise” these online demons.
The Contact Form Graveyard
The forms set up on your website are your lead generation hot spots. They help potential clients contact you and allow you to save information to keep marketing to those contacts. However, forms are often set up using website plugins. A plugin is a piece of software that gives the website additional functionality. If plugins are not regularly updated or set up correctly from the get-go, messages from potential customers may not be getting to your intake staff. If it’s been a while since you’ve seen a notification from your website contact form come through, check first to make sure you’ve set up the right email to receive those notifications. Then, have an expert, like the corecubed web maintenance team, check to ensure your form plugin is up to date and working properly.
Learn How to Get More Reviews On Our November Webcast!
Word of mouth is one of the most influential marketing strategies today. And where, in this digital age, do consumers turn for such “word of mouth” marketing? Review sites. According to recent surveys, 88% of consumers trust online reviews as much as personal recommendations, and 72% of those surveyed say that positive reviews make them trust a local business more. The question is, however, how do you encourage clients to review your business?
Don’t miss our November 16th webcast where you’ll learn a new, innovative solution that will help your agency get better online reviews. Register by clicking here.
Plan Now for Holiday Marketing!
It may only be October, but it’s actually the prime time to start planning for holiday marketing and the post-holiday spike in home care searches. January is well known for being one of the busiest months in the aging care industry, because, after spending extended periods of time with senior loved ones over the holidays, families quickly become aware of the need for additional care at home. Now is the time to prepare your website, brochures, email campaigns, and other marketing efforts to target those families who will be searching for your services this holiday season.
Contact corecubed’s home care marketing experts and let us help you get a jump on the holidays.
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