A new year is a good time for a new perspective, particularly if you’re taking a closer look at your home care marketing strategy. For years, we’ve stressed that content is the core of all successful marketing, and that refrain will only get louder in 2019. If you want to heat up your marketing efforts for your home care agency this year, start creating content that sparks interest with your target consumers and referrers.
What Is Content Marketing & Why Should I Care?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined target audience. The ultimate goal of content marketing should be to drive current and potential customers and referrers to take an action – call to inquire about your services, schedule an in-home assessment, share your information with others who might benefit from contacting you, etc. Read on to learn more about content marketing and why it's a must have for you.