As we stand on the brink of that most wonderful time of the year, home care agency owners’ heads are filled less with visions of sugar plums and more with how to juggle time off for caregivers, extra holiday support for clients, year-end reporting, holiday gifts, cards, parties…not to mention the influx of new requests just around the corner as families visit with senior loved ones and determine the need for help. And all of this is in addition to the day-to-day operations of the business.
Yet, in spite of the busyness, there’s one especially crucial step necessary at this time of year: strategically planning for the year to come. It’s essential for agencies who want to grow and stay ahead of the curve in this overcrowded marketplace to begin gathering information and analyzing results from the current year to determine what kind of growth opportunities to tackle in the New Year.
Read on to find out what our home care sales expert, Shelle Womble, says agencies need to focus on during the holiday season.